Staying up to date with the latest social trends can help you fuel your social media strategy and can give you a substantial advantage over your competitors.
Here are the latest social media trends that you need to be aware of for 2020.
1. Short-lived content gains more and more ground
Ephemeral or short-lived content is content available only for a short duration and disappears afterwards. Instagram, Messenger and Snapchat Stories are the perfect examples. They are short, quick and addictive. People spend hours on these social media platforms watching one story after another.
2. Niche social platforms are dominating the world
Facebook and Instagram are still the most popular social media platforms but several other niche social media platforms are also rising to fame. These are some of the most popular social media platforms by the number of users: Facebook, YouTube, WhatsApp, Messenger, WeChat, Instagram, Tit Tok, Reddit, Twitter, Linkedin.
3. Instagram removes Likes
Influencers and businesses are looking for new ways to communicate with their followers as Instagram removes “likes” globally to help people feeling comfortable expressing themselves and focus on the content they share and not on the number of likes they get.
Conclusion: Short-lived stories and videos will perform better.
4. Video Content is dominating the social media
Video is a clear winner over all other types of content. Short-form videos (ex. Instagram and Tik Tok stories) and long-form videos on (ex. YouTube) are the future of the social media content. According to a Cisco study, by 2022, 82% of all online content will be video content.
5. Influencer Marketing is here to stay
Although influencer marketing is not a new trend, it won’t go anywhere. Ιnstagram is full of influencers who are making money by promoting brands. The number of influencers is increasing as well as the money spent by businesses on influencer marketing.