When it comes to digital marketing, quality is, most of the times, more important than quantity. But what does quality mean in the digital world? First of all, your marketing campaigns should aim to reach a targeted audience. Your content needs to be relevant, current and specific. Content bombing can cost you followers. You should always pay attention to UX (user experience) and be reliable at the same time. But, let’s be more specific:
1. False: Posting content isn’t important
Creating quality and authentic content for your website is very important but is also meaningless if no one reads it. But how do you attract users to your website? The most effective and low-cost way is to post your content on social networks. If you want to rank higher in search engines, you should never stop creating new content for your website and social media, and you should never stop updating your SEO.
2. False: More traffic means more conversions
More traffic doesn’t always equal with more conversions. If you have high traffic but low conversions, you are missing a piece of the puzzle. Converting traffic is more important than increasing traffic, that is why you should spend more time considering methods to increase your site conversion rate rather than increasing the quantity of irrelevant or useless content.
3. False: You need to be on every social media network
You don’t need to be on every social media platform. It’s a waste of time and money. It’s better to choose the right social media platforms for your business. Who is your audience? How can you reach them, and what are your goals? Find where your targeted audience hangs out and focus your attention on two or three social media platforms.
There are several digital marketing myths you may not recognise or understand. To avoid these traps that are killing your marketing campaigns, seek the help and advice of a digital marketing agency that has your business’s best interest in mind.