When was the last time you have updated your business’s profile on Social Media? Do you even have a profile bio for your business? Or perhaps the right question to get started is, do you even have a Social Media page for your business?

If you answered no to any of the three above questions, then this article will prove useful to you. Without a Social Media presence, you are not on the market map. With a negative Social Media presence, you are losing customers.

Check out these 8 tips by Zoho Social on how to improve your profile.

  1. Keep a human tone

Talk about your business like it is a person because at the end of the day your business is you and your team and not a soulless thing.

  1. State your purpose

What is your mission? What do you care about the most? Find a cause and support it. You may find a lot of people who share the same sensitivities with you and these people may be your future customers.

  1. Emojis

Represent your catalogue or products in your Bio with emojis. Visual presence is nowadays one of the most important parts of online marketing.

  1. Keywords

Use keywords in your bio that will help potential customers find you. Which keywords are mostly used in your industry and by your competitors? How do you want people to search for you? Answer these questions and then include the right keywords in your bio.

  1. Hashtags

Do you have your own branded hashtags? Then use them in your profile. If you don’t have yet, then you should create your own branded hashtags and include them also in your social media posts.

  1. Promotional Space

In your bio promote your strongest numbers. Website traffic, CTAs, Social Media numbers etc.

  1. Showcase Achievements

Mention any awards or achievements you may have as a business. Add any references or mentions in online articles and magazines.

  1. Add Key Info

Finally, you can add your location, phone number, working hours and day, business updates etc.